Christian Prada on Strategy

Latest from the Blogroll

• Getting Serious By Segmenting Influencers February 8, 2010
  We manage databases of influencers for particular subject areas and clients that are 500 influencers strong. We know them all in one way or another. We respect their authority and their interests. And we only want to engage them for things that make sense to them (and our client). We want to respect their time and expertise. We segment our influencers in abs […]
  John Bell
• Walmart Makes a Viral. Yes, Walmart February 4, 2010
  NEW YORK (AdAge.com) -- Expect this to happen with increasing frequency: A major marketer not known for online antics hits the top of the chart via massive offline promotion. In this case, it's Walmart with one of its more popular TV spots that found nearly 1.7 million views on the web last week. […]
  mlearmonth@adage.com(Michael Learmonth)
• Members Select Top 84 VCs of 2009 February 3, 2010
  The 13,400 CEO Members of TheFunded have rated in the highest possible rank 84 top venture capitalists for 2009 from 17,834 investment professionals listed in the directory. To make the list, a venture capitalist must have a personal rating of at least 4 out of 5 with a minimum of 5 separate CEOs reviewing them. In addition, no more than 1 out of 5 reviews c […]
  (author unknown)
• Video interview: Wedding innovation with business value February 3, 2010
  Prith Banerjee, director of HP Labs, discusses managing innovation and the new mission of corporate research labs. Read more on the McKinsey Quarterly >   Topics: High Tech Video Update your Quarterly feed preferences […]
  (author unknown)
• Rewards and Monetization February 3, 2010
  I really like what Dennis Crowley, founder and CEO of Foursquare, said about "rewarding checkins" in this post on Business Insider:Foursquare's [success] depends on providing "the most incentive for a user to check-in." There are many ways to do that, including the game play dynamics that Foursquare does so well. But for me, the most […]
  Fred
• Matrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value February 3, 2010
  Case Study: An Influential Mom Blogger Caused Mainstream Crises Popular blogger, Heather Armstrong (@dooce) was dissatisfied with her non-working Maytag appliance.  Following protocol, she called their support number, yet her issue was not solved.  Stonewalled, she argued/warned the support staff that she was on Twitter, yet didn’t receive special assistance […]
  jeremiah_owyang
• Intel's Social Media Training February 3, 2010
  Are you exploring how to create a social media strategy for your company? Are you looking for a company to benchmark? One you might consider looking at first is Intel Corporation. We have been following the journey taken by Bryan Rhoads, Senior Digital Strategist at Intel whose job title is our pick for one of this year's coolest. Rhoads starts by expla […]
  Jeanne C Meister and Karie Willyerd
• Consumers Slow to Take Advantage of Mobile Coupons February 3, 2010
  Younger, more affluent users most comfortable […]
  (author unknown)
• Engadget Calls a Timeout for Commenters February 2, 2010
  The widely-read Engadget tech news blog has shut off commenting for the time being to combat an uptick in “ugly, pointless, and frankly threatening” remarks left by readers. “Hey guys, we know you like to have your fun, voice your opinions, and argue over your favorite gear, but over the past few days the tone in comments has really gotten out of hand. What […]
  John C Abell
• 'Here I Am!' GPS Location Apps Have Limited Appeal - BusinessWeek February 2, 2010
  As Silicon Valley's obsessions go, the virtual parlor games proffered by startups Foursquare and Gowalla rank among the more curious. New York and Silicon Valley techies have lately taken to whipping out their smart phones when they cross the transom of restaurants, bars, coffee shops, and train stations, firing up Foursquare's or Gowalla's ap […]
  christianprada
• Toyota Sends in Jim Lentz for Cross-Media Damage Control February 1, 2010
  NEW YORK (AdAge.com) -- The mea culpa and brand-saving by Toyota Motor Corp. began today, as the embattled carmaker launched a public relations defensive on all fronts -- print, TV and social-media networks -- in a bid to salvage its image in the wake of the 2.3 million vehicle recall. […]
  adageeditor@adage.com(Rich Thomaselli)
• Tweeting for Social Good in Davos February 1, 2010
  Global leaders are all a-twitter about Twitter. While they don't know whether to fear it or embrace it, they are running to catch up with the change triggered by Twitter, Facebook, and other social media. The power of technological change is one of the few points of agreement to emerge from the meetings of business, non-profit, and government leaders at […]
  Rosabeth Moss Kanter
• Three Reasons Not to Use Influencer Engagement February 1, 2010
  Influencer Engagement is when you identify a collection of medium-to-high influence social media publishers - people with their own blogs, Twitter handles or communities - and you invite them into play a role with a brand or organization via social media. Simple example is identifying the top 50 bloggers in a relevant segment or affinity and you invite them […]
  John Bell
• Do Patents Slow Down Innovation? January 31, 2010
  I had a very interesting meeting yesterday with an MIT Professor who I’ve known for a long time.  He is anti-software patent, as am I.  However, he suggested something I hadn’t really spent much time thinking about, namely that patents slow down innovation.  Some very credible folks have been talking about this for a little while, including James Bessen and […]
  Brad Feld
• 2010: The Year Of Mobile Banking & Payment January 30, 2010
  BANGALORE (Reuters) - Want to transfer money on the move? There’s an app for that. As the popular Apple ad goes, more Americans are discovering the benefits of mobile banking and the applications that facilitate it. The rising popularity of applications, the proliferation of smartphones and greater familiarity with text messaging are driving the use of banki […]
  Reuters