Tag Archives: market research

VLAB Event – The Internet of Things: Sensors Everywhere

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Today, an increasing number of pervasive and connected sensors are intelligently monitoring our daily lives and contributing to the rapid dissolution of the divide between our physical and digital worlds. This sensor revolution is creating anew layer of the Internet — what some analysts and researchers call the “Internet of Things”.

Driven mainly by innovations in power consumption, size and ubiquitous connectivity, sensors are gathering and reporting data on a variety of areas including medical,transportation, energy, security, general consumer and industrial manufacturing.

Gartner reports “By year end 2012, physical sensors will create 20 percent of non-video internet traffic.”

Come discover how new companies are addressing sensor-based market opportunities.

  • What sensors are currently embedded in the world, what data are they producing and how are businesses leveraging that data?
  • The coming 5 years promises to hold an explosion of ubiquitously embedded devices and sensors. Where will these sensors be and what will they do? And how will the data and analytics be of value to businesses and consumers?
  • What will be the primary pain points in a world characterized by sensors everywhere?
  • What are the top opportunities for start ups in the space and what will business models look like?

When
Tuesday, March 16, 2010
6:00pm – 7:00pm – Networking and Refreshment
7:00pm – 8:30pm – Panel Discussion and Q/A

Where
Stanford Business School

The event is sold out, but tickets may be available at the door following no-shows or last minute cancellations.

Want to profile your customers?

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Companies often approach Social Media as a list of technologies to be deployed as needed — a blog here, a community there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.

Forrester developed this tool that allows you to classify consumers into six overlapping levels of participation in various markets. Try it, the results are very interesting!

  • For an explanation of these groups (Creators, Critics, etc.) and in depth analysis of the latest data, read this post.
  • Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
  • The white marks indicate the same percentages for the whole population of the country selected.
  • The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.